For a business of any size, there is one thing that must not be forgotten. It should always be done every once in a while, and it ensures a good run of the business. That thing is none other than marketing. Marketing is especially important for a business that has only started, because new business needs to gain exposure as much as possible to attract customers to try out the offered product or service and start gaining profits to grow the business in the long run.
One of the main dilemmas of a newly-started business is performing an effective marketing campaign despite limited allowance for it. The thing is, a marketing campaign usually requires a lot of money. A lot of things must be done, many people are involved. A lot of money needs to be invested in a marketing campaign. For example, marketing with advertisements on television, billboards, magazines, and such. Many new businesses surely can’t afford to choose one of these alternatives due to the limitation of the budget.
Thus, what can a freshly started business with restraints in funds do?
We propose sticker printing. Print stickers along with brochures or flyers and start distributing. Print a large number of them to get cheaper price and make sure they are handed to as many people as possible. Find high traffic spots and try to engage with people and have them lured into taking interest in what you have to offer.
Perhaps many are skeptical about the ability of stickers as a marketing tool. However, people must know that stickers are effective and versatile marketing tool that should not be dismissed so easily. It could be the best shot you can have.
Here are some tips on how you can distribute your stickers for marketing purposes.
Distribute as giveaways
This is one of the simplest and most used attempts to reach your target customer. Find suitable pedestrians and give your stickers for free. You can give your stickers as freebies upon purchase of your product or use of your service. In order to make sure that your sticker does its work, you have to make a good sticker design that can interest people once they get their hands on it.
Seal envelopes or mailing labels
You can use your sticker to seal envelopes or make them as mailing labels. This way, you can attempt on raising brand awareness by letting more people see your logo and brand name. If they are more familiar with you, the more they can trust you and the more they are interested or even loyal with your brand.
Stickers as promotion
Stickers can be an assisting item along with a brochure or flyer. Have your stickers included in your flyer or brochures and make it act as a coupon or other promotional item so that people will be interested in it. For example, you can let people know that by bringing the sticker to your store, they can get a cut in price. People usually can’t really resist a discount, so it’s always a good marketing strategy.