Postcards are one of the most cost-effective marketing tools that you can get these days if done right. With a postcard, you can even gain more website traffic as well as a sales lead. Now, what’s very important when it comes to postcards is designing and printing.
If you are unfamiliar with both, don’t worry. This article will point out the essentials to postcard printing and designing for you.
1. Create a Great First Impression
You do know that you don’t get a second chance for a first impression, so you have to do it right. Your postcard is a way of advertising and marketing. So, it needs to have a bold design that can catch the attention of your target audience effectively and at the same time create the right impression regarding your business or product.
A normal postcard usually feels personal. This can also be applied for a marketing postcard as well. In fact, this will make your customers feel closer to you. You can design your postcard the way you do it for your friends. For example, use a date at the top, and include a “from” name at the bottom of the postcard for a more personalized feel.
2. Don’t Beat Around the Bush
Get straight to the point. A postcard is delivered in a ready to read format. So, it needs to be a straightforward marketing tool that can effectively explain what is it all about to your target customers within seconds. You can do this by making an interesting and convincing headline at the top of your postcard so that it is the first thing people see when they land their eyes on your postcard. With that, you can attract and convince them to read your postcard further instead of having it thrown away withing seconds.
3. Make It Persuasive
You don’t get a lot of time to get the readers’ attention and persuade them to take action based on what you deliver on your postcard. It can get tricky to decide what to say on your postcard. But you have to make sure that everything is clear and direct. Limit the content of your postcard to short sentences with enough spacing between the lines, use words that are easy to understand, and definitely don’t forget a call to action sentence to let your readers know what to do after they read your postcard in case they feel interested in your offers.
A call to action is something that you need to especially pay attention to. It might be simple and short, but it doesn’t mean that it is unimportant or insignificant. In fact, a call to action sentence can be really powerful in marketing as it leads people to where they need to be; making their first purchase of your product or use your services.
So, those were the three simple tips that are important to take note of for beginners in postcard printing and design. Make sure to not forget about these as you make your marketing postcards for a successful marketing efforts.